Five layers.
Zero babysitting.

Every new lead — from your website, Angi, Google, anywhere — gets a personalized SMS and email within 90 seconds of submitting. The message sounds like it came from you. It uses their name, references their specific inquiry, and sets clear expectations.

This single layer closes 90% of the response time gap. The industry average goes from 47 hours to under 2 minutes.

A 7-touch sequence runs automatically over 14 days via SMS and email. Every message is generated using the lead's name, their specific inquiry, the time of day, and language proven to convert in your specific trade. It reads like a human wrote it for that person specifically.

Industry-specific language matters. A roofing follow-up sequence is written differently than an HVAC sequence. We maintain separate copy libraries for each vertical.

Every message in the follow-up sequence includes a direct booking link tied to your calendar. When a lead is ready, they pick a time. You get a notification. No phone tag, no back-and-forth, no leads slipping through because nobody was available to schedule them. We integrate with Google Calendar, Calendly, and most major scheduling tools. Setup takes under 30 minutes. Once it's live, leads book themselves around the clock, including at 11pm on a Sunday when you're not checking your phone.

Businesses that use automated booking see 30–40% fewer no-shows than phone-scheduled appointments, because the lead chose the time themselves.

In the first 90 days of every engagement, we audit your existing CRM or lead history and run a one-time reactivation campaign targeting leads that went cold in the last 12 months. We call this the Dead Lead Mine. Most clients have hundreds of contacts sitting in their CRM or spreadsheet that were never followed up past the first touch. Our reactivation sequences reach those leads with a message that acknowledges the gap, adds a relevant reason to reconnect, and books them directly. Based on our engagements, we typically recover 5–12% of cold leads as warm conversations. For a contractor who has 200 cold leads from the past year, that is 10–24 reactivated opportunities, often generating a closed job within the first month.

We call this the Dead Lead Mine. For most clients, it pays for the first year of the engagement on its own.

You get a live dashboard showing response time before vs. after, leads touched, appointments booked, follow-up completion rate, and estimated recovered revenue. It updates in real time. You can see exactly what the system is doing and what it's worth — at any moment.

This dashboard is the single most-referenced deliverable in every client engagement. It turns an abstract system into a number on a screen.